A brand is all about building an identity, earning customer trust and loyalty through words, actions and stories. A product is part of conveying the brand’s story and, like it or not, a product’s packaging is a crucial part of that story.
48% of Southeast Asian SMEs Rely on Funding From Family and Friends to Launch Businesses
by Gopal Nair
written by Gopal Nair
More than two thirds (68%) of small and medium sized enterprises (SMEs) in Southeast Asia have been unable to secure sufficient, or any, funding on at least one or more occasion in the last five years, according to a new report from cloud banking platform Mambu.
68% Malaysian Surveyed Are Likely to Use Airbnb on Their Next Travel Plans
by Gopal Nair
written by Gopal Nair
As Malaysia gears up to reopen its borders and revitalise the tourism industry amidst the ongoing pandemic, a new survey commissioned by Airbnb has found that over half of all respondents are likely to stay at short-term rental accommodation when they travel domestically.