Home Lifestyle 85% Consumers Still Prefer Food Deliveries and Takeaways Post Lockdown, Study Reveals

85% Consumers Still Prefer Food Deliveries and Takeaways Post Lockdown, Study Reveals

With rise of online food ordering, proactive retail technology and omni-channel strategies can be a game changer for F&B businesses to ride out the pandemic.

by Gopal Nair
Ooi Boon Sheng, CEO, Web Bytes

According to a study done on food ordering trends by cloud-based retail management software company Web Bytes Sdn Bhd, the pandemic has caused a seismic shift for the food and beverage (F&B) industry.

Food deliveries and takeaways now exceed dine-ins even post lockdown, by contributing a whopping 85 percent of total food and beverage (F&B) orders for the last three months of 2021.

Based on aggregated data gathered over the one year period of 2021 from Web Bytes’ Point of Sale (POS) system, Xilnex on a random sampling of 1,100 F&B brand outlets, including fast-food restaurants, chain eateries and bubble tea shops; takeaway orders and food deliveries saw a sharp jump of 90 percent in May last year when the lockdown began, and the momentum continued even after the lockdown was lifted. Dine-ins on the other hand, did not resume to pre-lockdown levels and continued to see a downward trend and contributed to only 10 percent of total F&B orders from October to December 2021.

Ooi Boon Sheng, CEO of Web Bytes Sdn Bhd said, “Although Covid-19 standard operating procedures for eateries have gradually eased, dine-in sales are still far from being back to pre-pandemic levels. The data gathered from our F&B customers’ transactions shows that consumers in Malaysia have adapted their lifestyle and are getting increasingly used to takeaways and food deliveries. This information is vital to help F&B operators make informed decisions on how to better manage their business and adopt strategies and tactics to cater to this new customer behavior”.

He stressed the importance of F&B businesses leveraging analytics and embracing proactive retailing with data-driven POS – having POS systems that go beyond handling day-to-day transactions and providing operational data, to one that can provide real-time analytics – to drive proactive and not reactive decision making, which is important to the continuity of today’s F&B businesses.

Online food ordering has also seen an explosive growth since the pandemic began, and consumers are becoming increasingly savvy with scanning a QR code or accessing a web link for their food orders.

“The pandemic has accelerated the urgency for F&B businesses to adopt an omni-channel approach, to allow their customers multiple ways to order and make payments, whether in-premise by scanning a QR code, or online or through third party food delivery apps. It is imperative that they deploy omni-channel and integrated POS systems that can help them streamline their operations and provide a seamless and consistent experience to their customers as well as maximize efficiency of their staff”, added Ooi.

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